Evaluation
Studio Brief 4 was very challenging for me from the start. The brief that ONLY set us was one similar to a brief they were set by Sony. We had to create an ‘engaging campaign website’ for an upcoming album. At first I was very excited for this brief because it gave us the chance to essentially choose who we would be working for, but upon further research I was finding it very difficult to pick an artist. I found that the artist’s album either already had a very good campaign behind it, making it harder for myself to think of a better, original idea or the artist was keeping things under wraps, being very secretive.
Another reason I found this brief a lot more challenging than the others was due to my time management. I fell behind on my work which meant I had to rush the development stages of this brief which has noticeably affected my final resolution in my opinion. In future I will aim to get tasks done well in advance which will give me adequate time to receive feedback and reflect upon it.
If I were to do this brief again, apart from managing my time better I would definitely be more experimental in my work. Although the black and white colour scheme works well and is relevant to the band, I feel I may have played it safe in order to get it done.
Overall, I am not very happy with my final resolution for this brief because I think I could have done better if I was able to manage my time better and spend more time on the website coming up with ideas and deeper, possibly more interesting concepts.
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