OUGD504 Studio Brief 4 | Concept

The concept behind the campaign/website is that this album is like a film/film soundtrack. This is due to the fact that TLSP's first album was so big and orchestral it got compared to a soundtrack on many occasions. The combination of this sound and how they dressed they were almost branded as a 60s / early 70s band, as seen by the art direction used; things such as how the model is styled and the choice of font in their artwork. Along with the sound and the brand, the music videos definitely resembled that of a film with dramatic, cinematic shots and lighting.