OUGD403 Studio Brief 4 | Interactive Posters

I thought that making the poster interactive would make the viewer remember the message for longer than just glancing at it then moving on to glance at another poster. But before I go ahead with and make a decision, I did some research into existing interactive posters.

The first example i found was on Behance and was a poster series for 'Do No Harm'. Here is what the designer had to say about the project: 

"This series was developed for a non-profit "organization" that I personally respect; it's message is simple – promote doing as little to no harm as you can, in your own way. The message is intentionally vague to promote imagination and personal responsibility. This was naturally my objective with these posters, the passerby would stumble upon these posters in subways, schools, alleys, etc and be encouraged by it's simple message and interactive tone."

Out of the set, my favourite idea is the word-search one. This is because it is instantly recognisable as word-search and almost everybody has done one in their life, so it is relatable to all. Not only is it clear what it is, it makes people want to interact, if I was to walk past this I would stop and look even for just a couple of minutes.

https://www.behance.net/gallery/4146553/DO-NO-HARM





This is another I came across, although the message is very clear, I'm not sure if it's or a certain organisation or company. The idea is as you unfold the packaging and get rid of all the dirt the message becomes clear; "The future belongs to those of us still willing to get our hands dirty.”
This message is only visible once all the dirt has gone and is then on your hands, which is fits perfectly with the message.

"An interactive poster designed to promote our first lecture at Norwich University College of the Arts. The poster featured the Designers Anonymous censor strip logo followed by 'reveal all'. The censor strip is made up of a series of perforated tabs. As the tabs are removed our name is gradually revealed. Each tabs contained the lecture details on reverse."

This poster is slightly out of my capabilities for the time being but consists of a piece of wood and pre-cut pieces that make up a chair that can be assembled.