OUGD405 Studio Brief 3 | Elephant Mag, Port Magazine & Matt Willey

I first looked into Elephant Magazine online as I wasn't able to get my hands on a physical copy. Although this wasn't ideal it was good enough to be able to get an overall look and feel as to their design aesthetics. I was aware of Elephant Magazine before hand but I had never taken the time to look and take in the design of it, so this was a relatively new way for me to view it. Straight away I really liked what I saw; the white space, the experimental typography and the use of single images on pages along with many other features. I liked this so much I decided I wanted to incorporate more of this type of design rather than 'The City Talking' design aspects.

I also got told to look at some of Matt Willey's work. He has worked with Elephant so a lot of the stuff I had previously seen came up again but I did see a lot of new stuff. I really like his work as he uses extremely large type and it works so well because it immediately grabs your attention and you want to read it. As a lot of the Elephant layouts I want to look into single images on pages or a page dedicated to nothing but type and explore the use of white space. From looking into these I have a clear idea as to how I want my booklet to look.

From look at Willey's work I went on to discover 'Port'. Again, all of the design in this magazine in relatively similar to the previous work I have looked into. Nevertheless it is very helpful as it's just more to compare, contrast and evaluate.