I had an idea from the start as to what I wanted my publication to look like. After looking at different publications and how they are set out and how they communicate their message, I knew I wanted to have a very simplistic and minimal design such as the likes of Cereal and Street Dreams.
I have done a lot of research in the past on grids and layouts for previous briefs so I knew a few standard ones and which I liked to use but this time I wanted to experiment a bit more. One system that intrigued me was the Van de Graaf Canon. I read about it on http://retinart.net/graphic-design/secret-law-of-page-harmony/
In InDesign I drew out the canon and then made a grid that fits - 9x9. I played around with this grid to see how the image and text would look and where it would go. It was slightly off so I adjusted it to how I wanted it to look.
Below is the space in which content would be placed and can be seen in practice in the screenshot below that.
I then decided to see how it would look if extended the box down to the second diagonal line. This resulted in a more even and balanced look rather than it being 'top-heavy' - as said by a classmate.
After asking around my classmates and the feedback I got was that the second, altered version worked better. The reasoning behind this was the majority of people thought the first version looked very unbalanced and 'strange', where as the second looked consistent and linear which fits the minimal layout and white space.
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