From my first hand research into publications I was able to see a lot of different stocks used. I originally thought about using gloss or even high gloss, but after going down to the digital print room I decided against it as it didn't fit the kind of magazine style I was aiming to achieve. Then I thought maybe a smooth matt would work well as I have used that a lot in previous projects; it binds well, colour prints well on it and it is relatively cheap. For a while I was decided on using matt until I went back and looked at the publications I owned again and decided I wanted something a bit more sturdy and something that felt better in your hands.
I found when holding and looking through some magazines the ones with a more textured stock were more memorable to me and felt like they meant more. This is why I then went to Fred Alders in town to see what stock they had. I decided to go with 270gsm 'White Frost'. This was the best choice as it was pretty thick yet not too thick that it would be uncomfortable or had to bind but still felt like quality paper.
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