I'm a big fan of Mondo and everything they produce from posters to the books. One thing that I know they do extremely well is their exhibition openings where they display new artwork from a range of artists all based on a specific film, genre, director or studio. Examples of this is 'Nothing's Impossible' - their Disney exhibition, 75 Years of Batman and a horror based one they've done recently. At these events it's a chance to purchase limited edition posters, meet the artist and get the products signed and socialise with like-minded people. I know many artists host these sort of events but when I was thinking of ways to promote DVDs this is what popped into my head.
I think this could be a really cool thing to explore. If I were to create a store 'DVD Day' where Zavvi were to host an event where people could buy limited edition DVDs, meet artists that designed these special covers and so on.
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