Thursday, 9 October 2014

OUGD403 Studio Brief 1 | Alphabet Soup Task


This task is called 'Alphabet Soup' and involves us taking the typeface we chose from our last task (mine being Futura) and adapting and tweaking it to represent a specific word. The word I was assigned is 'violent', so to help me come up with ideas I made a mind map that would inspire me to be able to complete the task well.



The mind map did help me as i was able to think of many ways I could go with this word, The thing that interested me most is the fact that to represent violence I could make the typeface either thin for a sharp weapon-like representation or bold, to show dominance and strength. I explored these ideas briefly in a range of ways such as deleting counters to make the letters stand out more, getting rid of corners to add more exaggerated points.

One other aspect of violence that i found would be good for this task is 'destruction'. I thought I could break up the letters to make them seem they had been broken in some way. I looked at this and found a rather nice way of doing it without the letters becoming unreadable, although I need to try more letters to see if it is a feasible idea. I then went further with the idea of breaking the letter forms and destruction but instead of breaking them in lines and geometric shapes to fit Futura's style, to contrast I used curved sweeping lines to break up the letter. I hope that these lines are representative of marks left by a knife or any other violent weapon.










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