Wednesday, 15 October 2014

OUGD403 - Studio Brief 1 - Alphabet Soup | Interim Crit

The feedback I got from my group was helpful in many ways, one being that I didn't have as many ideas as I would have liked, so this helped me develop ideas and by taking the further it helped me create new designs.

One of the main pieces of feedback that cropped up  a few times was to experiment with weight more. It seemed with one of the designs where i did have a couple of variations with the weight, one was too thin and the other was too thick. If I had more variations the group would have seen the one with the best weight and pointed it out to me.

Something else that a few people agreed on was that with the design shown below, the outlined one (not the fill) is stronger. I agree with this and I feel it's because it shows more sharp points and and harsh lines, whereas the one with the middle section filled hides a lot of these.

This point is helpful as it rules out the bolder fonts; the group said that the sharper fonts represent 'violence' the best. I originally designed the bolder fonts thinking of the other side of violence, rather than sharp and pointy these represented the power and strength of violence.

The group also said I should try some designs where I look at destruction. This could be shown by breaking up the letter to make it look like it's been harmed and damaged. This idea came from my design where the letter has cuts in it, it was suggested that the cuts could be straighter and and sharper, to look like it's been shattered.

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