The leaflet colour scheme is a bright orange contrasted with a dark grey. The reasoning for the orange is that orange is considered to be the colour that inspires creativity and work-flow, and the grey works very well against this orange.
The type choices for this leaflet work well with the minimal, modern layout as both of them that have been used are sans-serif. Din Alternate Bold is the title font and then Helvetica Neue Light has been used for the body copy. This is so that the titles stand out and are impactful on the page, and the body copy is extremely easy to read and the weight of the type adds to its legibility.
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