I feel like WANDRD's current logo doesn't really represent how they describe their brand. Their logo is just type, sans-serif, with the 'W' and the 'A' joined, sometime in a black box. To me, this is very sterile and formal, not at all 'adventurous' or appealing as a creative, which is who they're aiming the bag at. I did some research into some modern out-doors brands such as Topo Designs, Alpine Modern, and Shore Projects.
Another brand I really like and think will inform me on my design decisions is 'Shore Projects', a watch company that brand themselves on the sea. There logo is very simple and they switch from using the icon to the logo-type very often.
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