Justified Text
A major piece of feedback regarding the leaflet was that the justified text didn't work very well due to the fact there isn't a lot of text, therefor creating large gaps between words. Once this was pointed out it became clear that it was in fact a big issue that needed to be fixed so rather than having the columns justified it was changed to normal.
Comparing the before and after it is clear to see that changing this was the right thing to do.
Back Page
For the back page some people said it doesn't have to link directly to the topic so rather than it being more information, a picture works well to fill the space, draw people in but also doesn't look too busy and bold.
The back page is a single picture of a designer's workspace split into rectangles on each page fold. It was done this way because if it was a single picture, the ink would crack and come away from the paper due to all the movement and constant folding. Now it is split into sections, it reflects the different stages of the process and also prevents the ink from cracking.
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