Brief 2 required us to find a Kickstarter project that interested us or somehow engaged us enough to create or recreate a logo for that product/company. The interesting thing about this brief was that it was live, which gave us the opportunity to actually send and pitch our design to the project creator; this was an incentive to think about how this could be done as you’re designing which I found very helpful.
A major thing I learnt from this brief was the importance of having a range of ideas and concepts before deciding on what the final outcome will be, even if they are just rough sketches. In the past I admit that I have come up with an idea at the start of the brief and run with that before even considering any others. Whereas this brief I did pages of sketches and doodles of anything that came to mind; this allowed me to compare and contrast different design ideas to see what worked and what didn’t, merge different ideas and think about how the rest of the branding could work with them.
My final product was well received by my peers in crit groups and amongst friends which I am extremely glad about but looking back at my final logo design I’m not overly proud of it. When doing research into logo design at the start of the brief I saw a lot of clever use of negative space in shapes and lettering or a hidden aspect of the design that makes total sense once it has been pointed out to you and I wish I had thought of something more like that. I did try with the ‘hidden’ ‘W’ within the mountains but if I were able to take it beyond that I would be happier with the outcome. In the future I will just have to practice and seen time thinking more outside the box when it comes to logo design.
This brief has helped with my development as along the way I realised I was doing things that I hadn’t done in past briefs due to this one being live, such as thinking about how I could explain and convey ideas and how it may be perceived by a client. This will surely help me in future briefs and allow me to hopefully produce a clear, well constructed project.
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