Evaluation
For the
Design Bridge brief, we had to design a brand that sold unisex beauty products.
I really liked the look of this brief as I thought it seemed pretty challenging
but also very interesting. From what I read of the brief I couldn’t see a role
in which a animator or illustrator would play a part, which is why I wanted to
primarily work with graphic designers.
My group
consisted of myself, Aaron Major and Alex Robertson. I was looking forward to
working as part of this group as in the past I have enjoyed being part of a
team, especially with Aaron and Alex. Going into the brief I was hoping to
learn a few new things from difficulties that I had not faced before; such as compromising
on what typeface to use, what layout to go with or even colour of stock. All
these things seem like small and trivial aspects of a project, but when people
disagree on what they think is best, it could mess up the future of the work
flow and contribution. This is something that you never have think about when
working alone, which is why working with others has proven to be a valuble
lesson for me.
Thankfully,
me, Aaron and Alex all worked really well together. I feel like everyone pulled
their weight and contributed as strongly as they could in order to produce high
quality work. Every few days we’d meet up and talk about what we had done and
what needed to be done. By doing this we were able to keep on top of tasks and
have a clear idea of who was doing what and when by. This worked very well as
each of us knew that if we didn’t get our tasks done, it would make the whole
project fall behind. The main areas I covered were the posters and the brand guidelines.
Alex covered the labels, the layout and the production, and Aaron did the
mock-ups and digital work. Each of us helped one another and had input into the
decisions that went into each area so one person didn’t go completely off
track, but in general they were our set roles.
Our team
was very organised in how we shared our work and ideas. At the start of the
project we came up with a very simple and rough timetable on how we would spend
our time, this included when we would meet and discuss the project and
deadlines for when we had to share our digital files. To share these files we used
Google Drive, this allowed us to instantly share any work we had done with one
another. This greatly impacted our productivity for the better as we were able
to get any files we needed.
Overall I
feel I definitely gained a lot from this project and would certainly work with
Alex and Aaron again. I learned how to communicate ideas in a clearer manner so
that others understand how you got to that idea and why it could work; this was
something I had not had to much of before group work. This project also helped me with time management
as I didn’t want to be the only one that didn’t do my set task on time and made
the group fall behind.
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