This logo was my favourite idea that I had and I thought that it would be my final submission.
The Shape
The logo is in a rounded diamond shape to represent a camping badge or patch that may be found on a bag, jacket or tent which links to the 'adventure' lifestyle. The stamp could also be linked to a passport stamp. It is like proof that something got done.
The Design
At the top of the design are four rows of horizontal lines; these represent the sky and the clouds.
At the bottom are waves to represent water and the ocean. Then in the middle are mountains that also make the letter 'W' for WANDRD.
Development
When it came to putting the logo together it was quite straightforward for the majority. The only bit that caused difficulty was the water section. It took a few different variations before getting to the final one that can be seen above. The reason for this is that a few of the early ideas didn't clearly communicate that it was water at the bottom, or when the size was altered it looked strange.
After feedback was taken into account and the logo developed, a final design was decided upon. The final logo had to be very accurately aligned and spaced to make sure the minimal aesthetic worked. If something was out of place or too close together, it would look messy and look simple rather than minimal.
In the final logo each section (sky, mountains, water) take up 1/3 of the diamond. This is relevant as the rule of thirds is linked to the golden ratio which can be seen in nature and is a big part of WANDRD's brand and the concept of this logo.
Final Design
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