OUGD504 Studio Brief 2 | Specific Brand Research | Topo Designs

I feel like WANDRD's current logo doesn't really represent how they describe their brand. Their logo is just type, sans-serif, with the 'W' and the 'A' joined, sometime in a black box. To me, this is very sterile and formal, not at all 'adventurous' or appealing as a creative, which is who they're aiming the bag at. I did some research into some modern out-doors brands such as Topo Designs, Alpine Modern, and Shore Projects.







Topo Designs

This is Topo Design's 'map' logo. I really like this design in general but I think my favourite aspect of it is the fact it's just lines. The primary colour they use is this red but because it is so versatile they are able to use different colours without losing the detail and the overall brand aesthetic. At first I didn't know it was meant to represent a map, but I still liked it. Then when I saw that it is called 'map' it became clear to me.

As WANDRD are currently focusing on producing backpacks, I then looked into Topo's backpack collection to see how their logo and branding influences the design. As you can see they only have a small patch that includes their logo and their name that is placed at the front of the bag. Although it is only small, the fact that it is placed on a white rectangle on all coloured bags means it is easy to recognise. 

WANDRD describes themselves as 'passionate photographers, travelers, commuters, creators, and explorers' so I feel it is only natural that as the brand grows, it will eventually branch out into other items and accessories for camping and traveling. Topo have done this very well by producing things such as water bottles, camera straps and blankets. The bottles above show how their logo can be easily used in a number of ways, whether it be just the icon, icon and the type or a patterned designed with the logo.