I feel like WANDRD's current logo doesn't really represent how they describe their brand. Their logo is just type, sans-serif, with the 'W' and the 'A' joined, sometime in a black box. To me, this is very sterile and formal, not at all 'adventurous' or appealing as a creative, which is who they're aiming the bag at. I did some research into some modern out-doors brands such as Topo Designs, Alpine Modern, and Shore Projects.
Element
This is Element's logo that hasn't changed in about 20 years. Element are very environmentally friendly and brand themselves based on the fact that they use sustainable materials for their skateboards and products. Their logo, as you can see, is a tree inside of two circles, I see this as them showing that they are guarding the environment.
Again, I looked into backpacks and found that there is very little branding on them, although there is more than on Topo's.
Element are primarily a skateboarding brand, which means their logo is obviously has to be able to fit onto the bottom of the deck and still be recognisable. With this logo it can be shrunk down to a very small size and still be clearly viewed.
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