After some initial research it is best to fill a page with possible ideas. By just drawing whatever comes to mind, it means there are more ideas and more designs to choose from. At this point there are no good or bad ideas, that can be decided later.
What I was aiming for:
Before I started sketching I already had a very vague idea of what sort of logo I wanted; I wanted it to be an icon, very simple and very modern. Although this was in my mind when putting pen to paper, anything that I thought of after one sketch, I immediately drew that as well, even if it didn't fit my 'simple and modern' idea.
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