The concept behind my posters is that police brutality is there but people just need to open their eyes and see what’s going on to understand the extent of the issue. When my posters are displayed, whether that be digitally or printed, part of the text is difficult to see, which requires the viewer to get closer in order to read what it says. Once they are close enough the text will become visible enough to see that it reads ‘Police brutality exists’, along with a faint tally chart in the background.
The type was intended to be hard to see in order to engage the viewer to look closer. This represents how the public need to educate themselves by ‘looking closer’ at the issue and realising the problem at hand. The lines in the background may initially look like a patterned background if it is at all visible, but upon closer inspection the viewer will be able to see that it is in fact a tally chart. Each strike displayed is one person that was killed by the US police in 2015. Once the viewer realises this or is told that this is the case, they will realise just how many strikes there are on the poster, taking all of it in and hopefully viewing the whole of the poster from corner to corner.
All of this plays a part in the overall concept of looking closer; at first,vi the viewer is drawn in by one point in the centre of the poster, but by the end, after discovering the type and the tally chart, they have looked at the whole thing from top to bottom. This symbolises how you may hear about that one police shooting that makes the headlines, but after a bit of research you realise there are far too many cases just like it that don’t quite make it to the masses.
1. Viewer sees the word 'exists' from a distance.
2. Viewer walks closer to investigate the poster.
3. As they get closer the full line of text becomes visible - 'police brutality exists'.
4. Viewer then sees the background.
5. Looks at the rest of the poster to see the background fully.
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