OUGD503 Studio Brief 2 | Brand Name

For our brand to work we needed to come up with a strong name. Some ideas I had written down include:

• Equal
• Same
• Parallel
• Together
• Also
• Uniform
• 50%
• 50/50
• All
• US

Alex and Aaron also brainstormed some ideas with the theme of 'equality' in mind. Some of there ideas were:

• 50\50 
• Fairness
• Parallelism 
• Same 
• Evenness 
• Equilibrium.

After coming together and talking about what we had come up with, Alex and Aaron really liked my personal favourite out my ideas; 'uniform'. 

We wanted a name that meant 'equality' and 'the same' without it being too obvious as we didn't want the name and the concept of the product being unisex to take away from the brand itself. We all thought that 'uniform' was subtle enough in it's deeper meaning but also worked well as a brand name.