After some discussion on what the logo could be, we decided that just type would work better rather than having an icon. We thought this as people instantly read and know the name of your brand with a logotype, whereas an icon doesn't always convey who the brand as quickly.
I created out logotype using DIN Alternate Bold with -25 kerning. I chose this typeface as we all wanted a sans-serif font to keep with our minimal branding and layout, but it also has enough weight on it to stand out, which is important when our products will be sitting on shelves with other hair care bottles. DIN is a very legible typeface as well as having a rather modern feel to it, the shape of each letter has the perfect balance of subtleness from the lack of serifs but boldness from the weight of it.
I went with all lowercase letters as we thought using capital letters would be too forward and bold, and using just one at the start of the word may be seen as too formal.
Colours
We chose to just use a dark grey and white for our colour palette as we wanted to keep everything very minimal and modern. From previous research, we found that medical bottles rarely used colour on their labels.
We thought a dark grey worked better than black as black can sometimes be overpowering and distracting.
Slogan:
'It's for everyone"
I came up with this slogan while designing this poster as a way to communicate that this brand's products are unisex, without using this as a selling point. We didn't want consumers buying our products just because they're unisex but rather because they like the look of them and I feel like this slogan in conjunction with our branding will achieve this.
No comments:
Post a Comment