From the initial sketches of the layout Alex then came up with the final design. The layout is a very minimal, modern looking design that uses type and space very well in order for the consumer to easily read and navigate the label.
The overall aesthetic of our brand is kept constant with the use of minimal design on the label but also the colour and design of the physical bottle. This has resulted in a strong product for both male and female users as nothing about the label caters towards one sex more than the other.
From the mock-ups below we can see how the bottles will eventually look.
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